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28th September 2013, award ceremony of “World Executive Summit 2013 and Asia’s 500 Most Influential Brands” held in Hong Kong, during the award ceremony, Micoe pass through The Asia’s 500 Most Influential Brands’ strict selection and Auditing, brand strength and potential of development has been recognized, becoming the first “Asia’s 500 Most Influential Brands” in the China’s new energy industry. Mr. Robert Mundell, the chairman of World Executive Group, professor of Columbia University, winner of 1999 Nobel Prize in Economics and Mr. Ravi Dhar, senior professor of Yale University, director of Yale user monitoring center pass the Certificate to Micoe, also Samsung, Toyota, Industrial & Commercial Bank of China, China State Grid Corporation, CCTV and etc, has be rewarded along with Micoe. There are 188 brands from Chinese Mainland in the list.

Professor Robert Mundell delivered a speech and stated the concept and meaning about “The Asia’s 500 Most Influential Brands” corporate rankings, he said, the rapid development of Chinese enterprises is worth of being praised and respected by the whole world due to making great contributions to the global and Asia’s economy, especially in the field of new energy.

“The Asia’s 500 Most Influential Brands” is a authoritative list which measuring multi-fields large enterprises’ size, influence and strength, also reflect the state of the world economy, it is very authoritative. May 2012, Solar East—Micoe Listed in Shanghai A stock (603366); April 2013, the State Statistical Bureau authority released: In year 2012, all-glassvacuum tube solar water heater made by Micoe sales volume is the largest in the same products in China; This time, again, Micoe has become the first “Asia’s 500 Most Influential Brands” in the China’s new energy industry.

Since the establishment of Micoe, specialized in engaging market-oriented commercial practice in Chinese new energy industry, and successfully explored a replicable promotion road about new energy. For 13 years, based on the whole industry chain manufacturing platform which scale is the largest and quality is the highest in solar industry, continually carrying on technology innovation and business model research, leading and pushing forward the development of solar thermal utilization industry of Chinese new energy, meanwhile the favorable corporate responsibility has been winned widespread praises from the social publics. In 2013, Micoe has put forward industrial strategy called “large solar thermal”, which not only clearly draws the outline of technical roadmap of solar thermal utilization industry, but depicts a brand new and large blue ocean market of solar thermal collector industry.

The related experts said, just these five advantages that establish today’s market position of Micoe, and which is the secret that why Micoe has the ability to win “The Asia’s 500 Most Influential Brands”.

(Professor Robert Mundell, who is the chairman of World Executive Group、professor at Colombia University in United States、winner of the Nobel prize in Economics in 1999, made speeches)

(Professor Robert Mundell & Professor Ravi Dhar(middle) jointly presented award for Mioce)

Certificate

On May 21th, 2012,our group goes public in Shanghai A-share Main Board ,and became the FIRST listed group in CHINESE SOLAR THERMAL INDUSTRY .

On April 19, Grundfoss HVAC OEM global commercial director Soren Vejen Jensen came to visit Micoe to seek technical cooperation. Micoe chief engineer Qingtai Jiao , engineering company vice President Shengyao Zhang and other leaders received them warmly.

On the morning of 19, the leaders of two sides had a panel discussion for technological projects. Grundfoss is a global leader in advanced pump solutions, is also a leader in the field of water technology, provided corresponding solutions for the Great Hall of the People, Beijing Olympic Venues, Shanghai Expo Pavilions. Soren Jensen, as experts in the field of water technology, Grundfoss look forward to have a further strategic cooperation with Micoe . Grundfoss will be tailored for the enterprise and customize related products ,make solar products more compact, beautiful, realize needs of Micoe solar hot water heater expansion and hot water upgrade .

Micoe engineering company general manager Zhang introduced , new urbanization has become an inevitable trend for the future development of China, cross-industry alliance would be a powerful driving force of urbanization. Cooperation with Grundfoss will make Micoe “city hot water bank” be able to service for the development of urbanization better , fully meet the various demand of consumers.

From “aerospace tube” to “exquisite diamond astronautics tube”,  Micoe set the new standard of the technology collection hot industry; From “adiabatic tank” to “Thermal lock valve”, Micoe promoted the large upgrade of heat storage technology ; From automatic to the remote control, Micoe continually leading industry control system technology; And the cooperation with Grundfoss will make the product in the aspect of system integration with other technologies go further forward, this is another upgrade of hot water transmission technology . Industry experts said, Micoe systematic strategic thinking will push the solar-thermal industry new technology revolution again .

In the future, the solar energy heater is set to become the giant battle. In the solar industry, Micoe is a giant enterprise. Especially in the environment of Chinese solar market is relatively low in recent years,  Micoe washed away the market constantly with big brand marketing and new technology .Its dynamic drew people’s attention. A “technological Micoe”, is attracting the concern of more international giant such as Grundfoss with its action.

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Denmark Grundfoss Company is a global pump industry production enterprise, was founded in 1945. Headquartered in Denmark malubu, Leon. Group turnover in  2010 is Danish crowns (about 24.4 billion yuan RMB), global employees amounted to more than 17000 people, with more than 80 branches in 45 countries, annual production of more than 16 million sets of the solar water heater pump device.

Major landmark projects of Grundfoss in China include: the National Stadium (Bird’s Nest), National Swimming Center (Water Cube), the International Broadcast Center of the Olympic Games, Beijing’s Great Hall of the People, the National Grand Theatre, Beijing Oriental Plaza, CCTV Complex Building, the Shanghai World Financial Center, Shanghai International Financial Center, Shanghai Expo Garden Expo Axis, Shanghai Expo Garden Denmark Pavilion, phase ii of the Shanghai Hongqiao Airport, Lujiazui Havana Hotel and so on.

It’s The First Trip Stop on The Ancient City of Xi ‘an Nationwide tour.

The ancient capital of Xi’an city is still full of passion and vitality after going through millennium wind-rain. Here you can find history, economy, humanity, science and technology and so on.

A group of experts came into the ancient city of Xi ‘an from national top space industry on August 14. 2013. It played the sinfonia of 2013 Micoe cup “Aerospace Science Lecture Hall” Series Activity by nationwide tour in the Shaanxi Science and Technology Museum.

2013 Micoe cup “Aerospace Science Lecture Hall” activity which is jointly guided by China Association for Science and Technology, China’s Manned Aerospace Engineering Office and the China Aerospace Science and Technology Group co., LTD. . This activities of Xi ‘an station had a lot of support from Shaanxi Province Association for Science and Technology, Shaanxi Science and Technology Museum and Xi ‘an aerospace unit.

( 2013 Micoe Cup “Space Science Lecture Hall”  the activities live in Xi ‘an Station )

Micoe cup “Aerospace Science lecture hall”activities aimed at popularizing public space for teenagers as important content. The lecturers’ group of activities is composed of the following: specially recruited space experts, the astronauts, space university professors and prominent space journalists etc. Another personages with more years working experiences are attracted to do the best of themselves to popularize public space for teenagers at the same time.

The China Aerospace Science and Technology Group co., LTD’s science adviser, Chinese Academy of Engineering Guitian Zhang , vice minister of Aerospace Propulsion Technology Research Institute quality and technical department Songlin Tan , member of standing committee of Science and Technology and Aerospace Power Technology Research Institute, deputy director of the original Committee of Science and Technology ChongZhi Ruan ,  deputy chief engineer of China Academy of Space Technology, Xi ‘an branch Zhengjun Li four space experts and the Micoe Shaanxi sales minister Jisong Xu hired out as the second batch  members (Shaanxi area) of “Aerospace science lecture lecturer”” in the first lecture of the national speaking tour.

( Five experts were hired as “Aerospace science lecture lecturer” the second batch members (Shaanxi area) )

The academician of Chinese Academy of Engineering, the rocket engine expert Guitian Zhang , former dean of Aerospace Power Technology Institute Chongzhi Ruan , the former battalion chief of astronaut brigade Hangyun Shen taught “The celestial arrows – reading space launch vehicle” for more then two hundred teenagers at the scene. It had a right royal welcome from the children.

Xi ‘an station is the the first lecture of “space science lecture hall” series of activities national tour. Qianjin Wang, vice President of Shaanxi provincial Association for Science and Technology showed great welcome. He pointed out that Shaanxi is a big province of science, technology and industry for National Defense in China, known as China’s reputation as “ China Space Power Town” . This “space science lecture hall” insert flags on the wider Shaanxi and arouse youth people to love space, respect science, explore the unknown passion and dream again.

(The academician of Chinese Academy of Engineering, the rocket engine expert Guitian Zhang , former director of Aerospace Power Technology Research Institute Chongzhi Ruan , former captains of astronaut brigade Hangyun Shen taught space knowledge for children)

Aerospace Power Technology Research Institute Chongzhi Ruan , former captains of astronaut brigade Hangyun Shen taught space knowledge for children)

In 2007, Micoe became one partner of China’s aerospace industry in solar energy sector.Micoe take the spirits of aerospace and cast the quality of aerospace , launch with aerospace double thermal technology: “aerospace tube”, “adiabatic tank”.in business development process. Micoe has been actively exploring the application of space technology for civil use.In 2011, Micoe developed exquisite diamond aerospace pipe “,its lifetime can be 25 years. Micoe hopes to reduce the distance between aerospace and people through practice and exploration. Introduce high-end space technology into products and Bring visible and available high-tech products and most incredible experience for consumers .

Micoe Shanxi sales minister Jisong Xu said: “space science lecture hall activities have increased one’s knowledge of China aerospace and roused the initiative of the entire society. Hope to create a beautiful future by the activities attracting more social forces to support aerospace and public welfare. ”

( Micoe Shaanxi sales minister Jisong Xu introduced Micoe aerospace civilian technological achievements. )

Micoe combined “Sunshine Student Grant ” public welfare activities as the feature of xi ‘an station in 2013 Micoe cup “Aerospace Science Lecture Hall” and funded two students that Hefei Fan who had been admitted to the Chinese People’s university and Fangjuan Zhang Xi ‘an Petroleum University. “Sunshine student grant” activity is Micoe’s public educational activities lasted for many years. Micoe has taken timely “blood transfusion” and long-lasting “hematopoiesis” as an integrated  new public welfare mode to introduce the activities Since 2010. It combines with work-study programme and tuition funding for many poor college students. This not only contained the educational philosophy for “Give a man a fish and you feed them for a day. Teach them how to fish and you feed them for a lifetime.” and formed a set of practical, long-term, professional, timely public welfare system. It make them more richly in meanings and more wider in ranges.

( Three aerospace experts grant scholarships for two students . )

2013 Micoe cup “aerospace science lecture hall” series of activities had started on June 21, in China Science and Technology Museum . Space hero Liwei Yang and the Shenzhou spacecraft’s chief designer Faren Qi as representatives of more than 30 academicians and aerospace experts will develop tour activities one after another throughout the country. “Aerospace Science Lecture Hall” will also begin in Shanghai, Lianyungang, Luoyang in succession after Xi ‘an.

( Micoe staffs introduces Micoe space civilian technological achievements to experts. )

(notes: 2013 Micoe cup “Aerospace Science Lecture Hall” series of activities has been carried out across the country, the public can login through tencent official website http://news.qq.com/zt2013/tksk/index.htm, China’s space network query activities related contents.)